Manifesto

MOOCH emerged at a time where there were plans to move back home for a slowdown & create space to nurture fleeting ideas. This phase involved a lot of wandering which inspired the name of the brand: MOOCH, which implies, to walk or do things slowly, without much purpose. 

MOOCH is a leap of faith, a blank canvas to draw bold fashion ideas, an invitation to self-expression through fashion & a swim against the current. 

We are a limited-edition fashion brand that specializes in designing statement bottom pieces that stand out of the ordinary. We believe that bottoms are a powerful force in an outfit and can elevate it in an effortless manner. 
Our designs are 100% designed and produced locally, in Lebanon. They’re a celebration of talented local artisans, whom without we would have never seen the light.

Above all, MOOCH is the belief that great things can be created wherever you are – it’s a beacon of hope. A beacon of hope for the talented local artisans as our success would translate into theirs and a beacon of hope for us. A reminder that we all have the ability to create and bring something into existence that can be relatable to a wider community.

MOOCH aims to create timeless pieces that resist the wind of change (aka trends), being conscious of the choice of fabrics that go into every piece to ensure lower-impact on the environment & release specific and limited pieces per collection – prioritizing style over mass-production.

As we grow, we promise to always opt for a more sustainable approach to making clothes.

For the wanderers, the ones who dare to dream
For us, for you and for me